From the minute we wake up to the moment our heads hit the pillow at night, we’re constantly exposed to content. Whether in the form of a friend’s personal status updates on Facebook, the morning news, video ads, or even billboards, it’s virtually impossible to avoid the messaging that now makes up our world. While having so much content readily available to us at any given moment certainly has its perks, there are a few downsides as well. Most notable is the fact that we now have to pick and choose which messages get our attention and which we scroll on by. So when you have a message of your own that you want to get out to the masses, keep these three essential components of quality content writing in mind to make sure your audience is reading.
#1. Quality Content Has Something to Say
It’s all to easy to fall into the trap of writing blog posts, articles, and social media posts just for the sake of sticking to a regular schedule. But at the end of the day, if you don’t have anything useful or informative to say to your audience, you’re really just bombarding them with more fluff content to sift through. Try to find the angle on your content that makes it stand out from the rest. What can you add that no one else has already said? People want to read high-quality writing that informs, entertains, or enlightens. Try to make sure each and every one of your posts does at least one of these things.
#2. Quality Content Is Engaging
Now that you have something important or unique to say, the key is to write it in such a way that encourages your audience to engage with it. Maybe you’re writing about the obesity epidemic in America. Sure, you can pepper in strong facts and figures throughout your writing, but what you ultimately want to do is spark some sort of action from your audience. You want your readers to think, “Wow, I could really be healthier if I eliminated one can of soda from my diet per day.” Or, “This is really interesting information that I’ve never read before. I wonder if Uncle John has seen it.”
#3. Quality Content Doesn’t Care about Keywords
In a world of SEO, keywords, meta data, etc., it probably seems a bit counter-intuitive to kick keywords to the curb in your writing. While your content can still be search engine optimized using carefully placed keywords, you don’t want to become so focused on including certain words and phrases in your writing that it takes away from its readability or overall message. There is a right and a wrong way to incorporate keywords into your content writing, and “keyword stacking” is definitely the wrong way.
Need Some Help Generating Quality Content?
If you still have questions about how to create the most engaging and effective content for your business, feel free to contact me online and let me know a little more about you and your project. I would be happy to help!